About The Authors

Robert (Bob) Riefstahl was born in Chicago, IL U.S.A. Bob is considered an expert by other sales and demonstration professionals because of his dedication to research and analysis of every aspect of complex solution demonstrations. He has successfully delivered motivational and tactical speeches and workshops in over 25 countries across the globe. Bob's firm 2WIN! Global is headquartered in Colorado Springs, Colorado U.S.A.

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Dan Conway is President and CEO of 2Win! Global, an international training, consulting, and software company specializing in complex product demos, presentations, and demo video automation. Dan has spent 20 years in the software and technology industry helping companies and agencies grow their business. Most recently holding a senior executive position for a leading international software enterprise prior to joining 2Win!

As a former 2Win! Client Dan has truly walked in their shoes and understands the value of the 2Win! Portfolio and how it helps companies engage with their clients across all mediums (video, web, and in-person demos and presentations) employing 2Win! techniques to improve company revenue and profit.